About Dr. Shad Helmstetter

Shad Helmstetter, Ph.D., is the best-selling author of more than twenty books in the field of personal growth, including the classic What to Say When You Talk to Your Self, and the recent The Power of Neuroplasticity and the 365 Days of Positive Self-Talk series.  His books are published in over seventy countries.

Shad Helmstetter is the pioneering dean in the field of self-talk. He is the first behavioral researcher to focus on the role of self-talk as a primary programming source that directs our life path and personal effectiveness, and he identified the actual self-talk words and phrases which most impact our individual programming. Based on his research, he produced the first professional self-talk audio programs in 1981. Now, over thirty years later, his recorded self-talk programs are listened to daily by thousands of individuals worldwide.                                                                                

Writing in clear, layperson’s language, in What to Say When You Talk to Your Self and in his subsequent books, Shad introduced the concept of self-talk to the general public, and set the stage for the use of self-talk programming to take its place at the forefront of personal development.

Dr. Helmstetter has personally brought his breakthrough concepts to audiences throughout the world, speaking in person to as many as 250,000 people a year.  He has continued to inform the field of human behavior with his latest research into the mind/brain foundations of success, and has personally trained over 125 Certified Self-Talk Trainers™ to present the self-talk message to audiences in the U.S. and internationally. He has also reached millions of listeners and viewers in his appearances on more than 1200 radio and television programs over three decades, including repeat appearances on Oprah Winfrey, ABC, CBS, NBC and CNN News.

Dr. Helmstetter is the founder of The Self-Talk Institute, which teaches individuals to present self-talk training to groups and organizations, and The Life Coach Institute, which trains and certifies life and business coaches in the U.S. and internationally.

Shad began his personal development career in 1972, when he developed the personal life coaching system that would later be adopted for use by life and business coaches, and formed the foundation of the Life Coach Institute. 

After deciding against his earlier choice to enter the ministry, and later, in the 1980s, working as a successful consultant to business organizations, Shad returned to school as an adult, with a desire to focus on human behavior and motivational psychology.  He studied at Harper College in Palatine, Ill, San Jose State, and Southwest University, where he received his Ph.D. in motivational psychology while writing his first books and continuing to work full time.  He has presently written more than twenty books in his field, including three self-talk books for children.

Books by Dr. Shad Helmstetter:

What to Say When You Talk to Your Self
The Power of Neuroplasticity
365 Days of Positive Self-Talk
365 Days of Positive Self-Talk for Weight-Loss
365 Days of Positive Self-Talk for Finding Your Purpose
365 Days of Positive Self-Talk for Network Marketing
365 Days of Positive Self-Talk for Recovery
365 Days of Positive Self-Talk for Stress
365 Days of Positive Self-Talk for Sales
Who Are You Really and What Do You Want?
The Self-Talk Solution
The Gift
Self-Talk for Weight-Loss
Predictive Parenting
Finding the Fountain of Youth Inside Yourself
You Can Excel in Times of Change
Network of Champions
The Victory
Fired Up!
The Incredible Adventures of Shadrack the Bear — Book I
The Incredible Adventures of Shadrack the Bear — Book II
The Incredible Adventures of Shadrack the Bear — Book III
The Autobiography of Shad Helmstetter –– Believing In Incredible You (Scheduled – 2018)

A Brief History of Shad Helmstetter’s Work

1979 –– Shad begins writing the first self-talk audio programs.
1981 –– Winning from Within, Self-Talk cassette series published.
1982 –– The first Self-Talk for Success public seminars conducted.
1984 –– Self-Talk infomercial 60 Minutes to Success televised nationally.
1985 –– Self-Talk infomercial Self-Talk for Weight-Loss televised nationally.
1985 –– The Self-Talk Institute founded.
1985 –– Shad goes to island to write What to Say When You Talk to Your Self.
1986 –– What to Say When You Talk to Your Self published.
1987 –– First Certified Self-Talk Trainer™ training held.
1987 –– The Self-Talk Solution published.
1989 –– Writing begins on Lifetime Library of Positive Self-Talk.
1991 –– Shad’s Self-Talk books surpass first 1,000,000 copies in print.
1994 –– Lifetime Library published on audio cassettes.
1994 –– Self-Talk for Success seminar tours begin.
1996 –– First International Self-Talk for Success seminars.
1998 –– Shad’s radio and TV appearances surpass 1,200 interviews.
2000 –– Self-Talk goes online –– SelfTalkStore.com opens.
2001 –– The Life Coach Institute brings Self-Talk to life coaching.
2001 –– First LCI Certified Life and Business Coaches graduate.
2003 –– First Self-Talk audio CDs introduced.
2005 –– The Gift published.
2007 –– Shad’s self-talk books published in over 60 countries.
2012 –– Digital download Self-Talk programs introduced.
2014 –– The Power of Neuroplasticity published.
2015 –– What to Say When You Talk to Your Self goes into publication in Chinese, Arabic, Russian, and Hindi.
2015 –– Certified Self-Talk Trainer™ training held, PC Beach, FL.
2015 –– 365 Days of Positive Self-Talk published.
2016 –– First Certified Self-Talk Trainer™ live tele-training held.
2016 –– SelfTalkPlus.com online self-talk streaming launched.
2017 ––Self-Talk for Success Seminar live public tele-seminars launched.
2017 –– Shad’s books surpass 70 countries in publication.
2017 –– Simon and Schuster publishes new edition of What to Say When You Talk to Your Self.